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The valid approach in terms of city planning is combining the city's interests and outdoor advertising through the city furniture. This also prevents the image pollution of outdoor advertising. In this respect, the local administrations in developed countries consider the outdoor advertising not only a source of income but also a source which will provide the elements the city needs and which would contribute to the city's general appearance. Wall has adopted this principle and carries out outdoor advertising through the city furniture.
Wall presents panels in two different forms. CLP includes bus stops, advertising panels, advertising pillars and full automatic city toilets, whereas CLB includes fixed megalights or megalights with poster changers. The products have been established in Istanbul's main arterial roads considering the vehicle and human traffic.
We make good use of the idea of "network system" while marketing the panels with interior lighting in the cities. Network system provides the opportunity of communicating the message of the advertisement time and again to people who live in different places in the metropolis and who travel during the day from one place to another. So we have the chance to give our customers the opportunity of diffusing through the entire city and being seen at every point with our products spreaded to the various places in the city.
The network system is ideal for Istanbul because it provides you the opportunity of communicating your message simultaneously in all the central regions of Istanbul to the mobile people.
Istanbul is particularly a very appropriate city for active outdoor advertising as it is large, widespread and has a special order of settlement and as a result of this has a very mobile population.
The multi-functionality of the advertising products aims to be accepted by the people to a great extent, because the products are perceived not only as panels, but also as an esthetic city furniture.
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