Cities, people, and communication never stop evolving. New demands arise. New technological possibilities open up new dimensions. We continuously work at making our street furniture even better, eco-friendly, and convenient.
We develop new modes of communication and new, attractive media for successful outdoor advertising campaigns. And we enhance the quality of urban spaces with our innovative concepts. For cities. For people. For better communication and information.
We rely on our great ideas, not on coincidence
Our innovations are results of strategic research and development. We monitor and analyse national as well as international trends and developments. Which technologies are already shaping our future? How do people use traditional and new media? How can we combine different communication channels? What does the city of tomorrow look like? How will we use urban spaces? The answers to these and other questions spark new ideas. That's how our innovations help shape the future.
Individual solutions
Our innovations are results of strategic research and development. We monitor and analyse national as well as international trends and developments. Which technologies are already shaping our future? How do people use traditional and new media? How can we combine different communication channels? What does the city of tomorrow look like? How will we use urban spaces? The answers to these and other questions spark new ideas. That's how our innovations help shape the future.
Innovation management
Our innovation team is strictly interdisciplinary. Experts from diverse divisions - development, construction, marketing, sales, and controlling - work together to develop new and existing products and concepts. We add new functionalities, test new materials, use new technologies. And we integrate the long-term practical insights our partner cities have gained about our street furniture. Our innovation process incorporates comments from urban developers, citizens, and tourists as well as improvement suggestions made by our employees. The best employee suggestions win an award. To make sure that our innovation process stays fresh and sharp, we regularly set up new innovation teams.
